Privacy Policy

1. Purpose and Scope

This Privacy Policy explains what personal information we collect, why we use it, who we share it with and the choices you have.

Bevendo is the controller of the personal information described in this Policy unless stated otherwise.

The Website is intended for people aged 18 and over. This Policy applies whether you use Bevendo with or without an account.

This Policy applies to personal information processed in connection with the Website and Bevendo’s services, including:

• browsing;
• checkout;
• orders and payments;
• delivery;
• marketing;
• customer support;
• Ask Bevendo;
• cookies and similar technologies; and
• interactions with retail partners and service providers.

2. Contact Details

If you have questions about this Privacy Policy or how we use your information, contact us at:

Email: info@bevendo.co.uk

Bevendo Ltd
128 City Road
London
EC1V 2NX
United Kingdom

3. Information We Collect About You

We collect information that you give us, information generated when you use the Website, and limited information we receive from organisations involved in providing the service.

Information You Give Us

• Order and delivery details, including your name, email address, phone number, delivery address, postcode, items ordered and any promotional code used.
• Information you provide when you sign up for newsletters or availability updates, including your email address and, where relevant, your postcode.
• Information you provide when requesting a back-in-stock alert, contacting support, using live chat, leaving feedback or suggesting a retail partner.
• Messages you send through Ask Bevendo, our wine and support assistant.

Information Generated When You Use the Website

• Order, payment and delivery information, including transaction references, order status, delivery status, tracking information, refunds and cancellations.
• Technical information, such as your IP address, browser and device information, security logs and information about how the Website is used.
• Cookie and consent information. Analytics and Advertising technologies are used only where the relevant consent is required and has been given. See our Cookie Policy for more information.

Information From Other Organisations

• Payment status and transaction information from payment providers. Bevendo does not receive or store your full payment card number.
• Order and delivery updates from the relevant retail partner and from delivery providers.
• Address, mapping and delivery-area information from mapping and location services when we verify an address or calculate delivery coverage.
• Security, fraud-prevention, analytics and advertising information from service providers where applicable and permitted by law.

If you do not provide information that is necessary to process payment, fulfil an order or arrange delivery, we may not be able to provide the relevant service.

4. How We Use Your Information

We use personal information only where we have a lawful reason to do so.

The main purposes and lawful bases are:

• To operate the Website, process your order, take payment, arrange delivery, issue refunds and provide order updates; necessary to perform our contract with you or take steps at your request.
• To check delivery coverage, verify addresses, manage stock and promotions, and operate the order process; necessary for our service and our legitimate interests in running it efficiently and accurately.
• To share the information needed for fulfilment with the retail partner selling your products and with Bevendo delivery personnel or third-party delivery providers; necessary to perform the service.
• To manage age-related delivery controls and comply with legal and regulatory requirements; legal obligation and our legitimate interests in operating an alcohol-delivery service responsibly.
• To provide customer support, investigate complaints, prevent fraud, keep the Website secure and protect our rights; contract, legal obligation and our legitimate interests in protecting customers and our business.
• To improve the Website and understand how it is used; our legitimate interests and, where required for cookies or similar technologies, your consent.
• To send newsletters, offers and other marketing, and to measure advertising; your consent or our legitimate interests where permitted by law.
• To send information you specifically ask for, such as back-in-stock or delivery-area alerts; to respond to your request and, where applicable, your consent.
• To record and demonstrate your cookie choices; our legal and compliance obligations and our legitimate interests in administering consent.

Where we rely on legitimate interests, those interests are generally to operate and improve Bevendo, provide a safe and efficient service, understand customer use, communicate about our services and protect Bevendo, our customers and retail partners.

We do not rely on legitimate interests where your rights and interests override ours.

5. Cookies and Similar Technologies

We use cookies and similar technologies to keep the Website working and, with your permission, for Analytics and Advertising.

You can manage your choices through Cookie Settings.

Please see our Cookie Policy for more information.

We keep a limited record of your cookie choices where necessary to manage and demonstrate your consent.

6. Marketing and Advertising

If you have placed an order with us or signed up for Bevendo updates, we may send you marketing emails about Bevendo and products, services, offers and recommendations available through Bevendo, where permitted by law.

We may use information such as your previous orders, postcode and use of promotions to make those communications more relevant.

When you place an order, you can opt out of marketing at checkout.

You can also unsubscribe at any time using the link in a marketing email or by contacting info@bevendo.co.uk.

Opting out of marketing does not stop service messages that are needed for an order, delivery, security matter or another request you have made.

Where you consent to Advertising technologies, we may use advertising providers to measure campaigns and show or improve online advertising.

You can change those choices through Cookie Settings.

7. AI and Automated Tools

Ask Bevendo uses artificial intelligence to answer questions and make wine recommendations.

When you use it, your message and limited relevant context, such as your saved delivery postcode or nearby shops, may be processed by our AI service providers and the model providers they use.

Please do not include payment card details or sensitive personal information in your messages.

We also use automated tools for functions such as:

• address verification;
• delivery-area calculations;
• fraud and security checks;
• stock management; and
• promotion validation.

We do not currently use solely automated decision-making that produces legal or similarly significant effects on customers.

8. How Long We Keep Your Information

We keep your personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, regulatory, tax, accounting or reporting requirements.

We may keep information for longer where reasonably necessary in connection with a complaint, dispute, legal claim, regulatory enquiry or other legal obligation.

Further information about how long we retain different types of information is set out in our Data Retention Policy.

9. Sharing Your Information

We share personal information only where reasonably necessary for the purposes described in this Policy.

This may include:

• The relevant retail partner, which is the seller of the products in your order, so it can prepare and manage the order.
• Bevendo delivery personnel or third-party delivery providers, so they can collect and deliver the order and provide delivery updates.
• Payment providers, for payment processing, refunds, fraud prevention and payment security.
• Technology and service providers that support the Website and our operations, including hosting, database, mapping, communications, customer-support, analytics, advertising and AI providers.
• Professional advisers, insurers, regulators, law-enforcement bodies, courts or other authorities where reasonably necessary or required by law.
• A buyer, investor or other relevant party if Bevendo is involved in a sale, merger, investment, reorganisation or similar corporate transaction.

Service providers acting on our behalf are permitted to use personal information only as needed to provide their services to us and subject to appropriate contractual protections.

Some recipients, such as the relevant retail partner, may have their own responsibilities under data-protection law for the information they receive.

10. International Transfers

Some of our service providers may process your personal information outside the United Kingdom.

Where personal information is transferred outside the United Kingdom, we use a lawful transfer mechanism where required, such as UK adequacy regulations or appropriate contractual safeguards.

You can contact us if you would like more information about the safeguards used for a particular transfer.

11. Security

We use appropriate technical and organisational measures to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.

Access is limited to Bevendo personnel, retail partners and service providers who need the information for their role or the service they provide.

No internet service can be completely secure, so we cannot guarantee the security of information transmitted to or from the Website.

12. Your Rights

Depending on the circumstances, UK data-protection law gives you rights including to:

• ask for a copy of the personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to delete information in certain circumstances;
• ask us to restrict how we use information in certain circumstances;
• object to certain uses of your information, including direct marketing;
• receive certain information in a portable format where the right applies; and
• withdraw consent at any time where we rely on consent. This does not affect processing that took place before withdrawal.

To exercise your rights, contact info@bevendo.co.uk.

We may need to verify your identity before responding.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data-protection regulator, at ico.org.uk.

We would appreciate the opportunity to address your concerns first, but you are not required to contact us before complaining to the ICO.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or how we use personal information.

We will update the Last Updated date above and, where appropriate, notify you of material changes.

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